The majority of Christian retreat centers wi directors are aware that they need to promote their camps on social media. But the thought causes considerable terror in the hearts of many. After all, there are other social media sites available, some of which (like Facebook, for instance) have become more difficult to use. But Instagram has continued to be a social media unicorn.
The platform’s principle is simple to grasp, it is easily accessible, it has a sizable user base, and posting, sharing, and interacting on the site may even be enjoyable. Instagram distinguishes out as the social media world’s “golden child” in many respects. Camp directors will like Instagram as a marketing tool for the following reasons.
It is VISUAL
It may seem like we’re stating the obvious here as a photo-sharing site. But unlike the majority of other social networking sites, which emphasise text and links, Instagram is only used for posting photos and videos.
Given that visual information is more compelling than text, marketers have a large window of opportunity here. You may utilise images to convey a more powerful message than attempting to get followers to visit your website in order to make a purchase or learn about the advantages of working with you.
Videos are a terrific method to demonstrate your services in action, while photos allow your Christian retreat center Wisconsin the option to showcase certain aspects. Additionally, you may utilise the platform to showcase your camp’s corporate culture and other behind-the-scenes features.
Instagram brings in more active visitors (than any other social channel)
Yes, Instagram is entertaining and simple to use, but it’s also tremendously useful. Your Instagram posts will bring you tremendously engaged visitors.
In fact, studies that examine how much time users spend on other social media platforms like Facebook, Pinterest, Reddit, and YouTube reveal that Instagram is superior to all of them. Additionally, Instagram makes it simple to interact with the viewers of your photos. In turn, this increases the likelihood that you’ll eventually convert them.
It has a high rate of engagement
In 2016, Instagram users liked more than 4.2 billion posts per day. In comparison to posts without hashtags, those with at least one hashtag get 12.6% greater interaction on average. Many marketers utilise the platform for this reason alone.
Marketers’ dissatisfaction with their engagement rates is understandable given that organic reach on Facebook has declined to as low as 2-3%. However, your Instagram followers are more likely to notice whatever you publish there. This is a significant benefit, particularly in light of the fact that a lot of businesses now utilise Facebook’s paid advertising tools only to get their postings in front of their own followers.
Due of its simplicity of use, you may effectively disseminate information
Before social media, camps had to use email to publicise information sessions and Q&A sessions. This procedure is more complex and may take more time. Instagram’s simplicity makes it possible to disseminate the same information much more quickly.
It works well for establishing your brand
You can’t count on Instagram, unlike the majority of social media sites, to drive visitors to your website with every post you publish. In reality, the only link you are allowed to have is in your bio; you are not allowed to add any links in your articles.
This can seem like a drawback, and it is if you were trying to generate income straight from Instagram. However, it also means that if people are aware that you aren’t actively attempting to sell them something, they are more inclined to follow and engage with your camp. Instead, you may develop your brand using the platform.
Post pictures that represent your beliefs and purpose, showcase the camp atmosphere, and share user-generated material. This sort of material may foster the kind of trust that results in enduring client relationships by humanising your brand and demonstrating your genuineness.
It may be used to give updates
It doesn’t have to be all fun and games on Instagram. It’s really a fantastic location to discuss news and updates. Instagram is a terrific platform for disseminating news in an appealing and understandable manner, whether it’s information about changes to Christian conference center Wisconsin facilities or reminders about registration deadlines. This is a fantastic illustration of how camps may utilise the platform to enlighten both current and previous campers. You may keep in contact with your former campers and counsellors on Instagram, which will motivate them to interact with you in the future.
Because of the algorithm, more people can see your material
It’s crucial to stay in touch with the individuals who are presently a part of your camp since their responses to your postings might really influence how others perceive what you’re sharing. This implies that Instagram may make up a tiny portion of the hiring challenge.
The Instagram algorithm seeks to favour posts from your friends, family, and accounts that you care about, as stated in this article from the gurus at Later, a wonderful tool for pre-planning content. As a result, Instagram’s algorithm leverages your interactions to determine who is closest to you in order to display you what you want (what you really, really want).
This implies that when members of your community enjoy your material, Instagram may show it to the people they care about. These folks could end up working at the camp, going on staff, or becoming parents there.
An effective tool for marketing your camp program
Instagram has the potential to be a great tool for expanding and marketing your Christian camp wi if utilised properly. Instagram is a crucial tool for any Christian camps in Wisconsin trying to build a name for itself this season. It is clear-cut, easy to use, pleasant, and more accepting than some of the other social media platforms available.
You can immediately take use of all the features that Instagram has to offer by paying close attention to how you grow your following (and concentrating on things like utilising the appropriate hashtags, developing a plan for your posts, and sharing everything across various platforms).